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How LinkedIn has Changed Business
LinkedIn is about 13 years old. It was created in 2002 during the time of MySpace and and Friendster. This was during the dot-com bubble when Internet sites were viewed as risky investments. They...
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sweetgreen and the sweet touch
At the risk of sounding like a child, I was grinning from ear to ear. I had tweeted @sweetgreen asking them to sponsor our #IS6621 snack time and almost instantaneously I received a tweet back. I...
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My 180 on Moments
@bismansethi123 @meagan_roecker How many people thought that at first glance #Moments was a @HarryPotterFilm page #IS6621? — Eric Kaye (@ericinclass) October 7, 2015 If I remember correctly, during...
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Taking care of Coco
So I recently bought a 2 month old hedgehog. Her name is Coconut but everyone just calls her Coco. She is the cutest little ball of fur and quills out there and everyone of my friends fights me over...
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From Digital Audit to Digital Strategy: Quick Guide to Assessing a Brand’s...
On Part II of this series, I discussed how companies can conduct a quick, yet thorough SEO audit of their brand(s) to understand whether their website has the content, structure and standing to attract...
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Tweet the Mets: A Season Defined by Social Media
With the New York Mets heading to the World Series, I wanted to reflect back on their season and the impact social media has had on it. I have been a Mets fan my whole life and almost every season have...
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Why a Basset Hound Has More Power on Instagram than Dell Computers. Seriously.
Man’s best friend. Our furry friends. Dogs have plenty of nicknames that we’ve given them over the hundreds of years that they’ve served humans in a variety of roles, from pets to sled dogs. But who...
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The 411 on Mobile Push Marketing
My boss once told me the marketing industry has changed more in the last decade than in the entire second half of the twentieth century. As digital business develops and terms like the Internet of...
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“Hello” you are so Real !!
As we look back in time, we notice that amongst all the information circulated over the Internet only few posts, pictures, and songs were selected by the audience to spread so quickly and widely...
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There’s a New Sheriff in Town: Social Media in Law Enforcement
Over the course of our social media class thus far, many of our discussions have turned to the “mob mentality” and how users are constantly looking to attack people who mess up on social networks. See...
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I’m Snapchat Friends with Justin Bieber and Ariana Grande
Snapchat is probably the most used app on my phone. This is also probably true for many others. Snapchat is my favorite social media platform for several reasons. The visual component makes it much...
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Get Ready for No Shave November!
“One brand you can learn a lesson or two (hundred) from about Instagram is Beardbrand” – Elias Jabbe, an ecommerce blogger. (See full article here.) Although I can never grow a beard and typically do...
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Has Social Media Made Us Anti-social?
“Here’s your Kung Pao Chicken and Spicy Beef Stew.” After what seemed to be the longest wait ever , which was also accompanied by hunger and an exhaustion of conversation topics, our food was finally...
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The Live Mobile Streaming Wars: Who Will Win – Periscope or Meerkat?
As promised during my in-class presentation on Periscope last week, today’s blog post will cover the key differences between the two most prominent live mobile streaming apps – Periscope and Meerkat....
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On Any Given Sunday, Social Media Will be Full of Football
From the muddy fields of Ohio, to the sun-kissed beaches of southern California, and the frozen tundra of Wisconsin, football (the American version of course) has become a symbol synonymous with...
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The Sharing Economy: Building Social Trust One Uber at a Time
The Sharing Economy. It’s a buzzword being used all over the marketing industry today, but what makes this concept so revolutionary? According to Investopedia, the sharing economy is an economic model...
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Will We All Become Essena O’neill One Day ?
Few days ago, I woke up to one story that filled my newsfeed. All my friends on Facebook and my followers on Twitter were sharing a story that had gone viral. The story of Essena O’Neill; That...
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Who said digital means the death of board games?
Erik Qualman, author of Socialnomics, provides us with a great quote encompassing why it is that social media is important enough for us to be studying the topic: “The power of social media is that it...
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Colorado #Sexting Scandal: Keeping Secrets Through “Ghost Apps”
Controversy around a high school “sexting” incident in Canon City, Colorado has been proliferating the news as a police investigation has not only caused the cancellation of the high school’s football...
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MassNightly: Plan your night out!
Tanya Williams, my best friend since elementary school, came to visit me this weekend. In casual conversation with her, she mentioned she loves her current internship as a social media intern with a...
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Social Media’s Response to the November 2015 Paris attacks
After the horrifying events that occurred in France on Friday evening, I felt compelled to write this post overviewing the response on social media. On November 13th, 2015, a series of mass shootings...
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“Look Beyond the Content” – An Interview with Kai-Fu Lee
Kai-Fu Lee is a Taiwanese IT venture capitalist, writer, micro-blogger, and computer scientist. As the founding president of Google Greater China, previous Vice President of Interactive Media Group at...
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Facebook’s Safety Check: Newfound Global Responsibility
I had intended to blog about the rise of email newsletters like ‘the Skimm’ and ‘Lenny Letter’ and counteract Paul Simon’s (author of “Message Not Received”) claim that “email is killing us.” It was...
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Social Media at B2B Companies: An Interview with Epsilon’s Alison Reynolds
As most marketers have learned over the past decade, harnessing the power of social media is no easy task. This puzzle is even more difficult to solve when you aren’t working in the traditional...
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My Social Media Avoidance Disorder?
Right off the bat, I have a few things that need to be made clear. First, Social Media Avoidance Disorder is not a real disorder per se, but there is increasing conversation about it falling under a...
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5 Ways Social Media Improves the Holidays
The holiday season has just begun, and already social media platforms have made my holiday so much easier. Most years I take social media for granted since it has been around since I have been old...
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My Journey to Loving Twitter
1. Make Time and Look Beyond the Tools Professor Kane had warned us from the start that this class would be intense, with a steady flow of work throughout the semester. As he explained the weekly...
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Semester Learnings and Life After ISYS6621
Last week, I introduced 4 key reasons why I have avoided social media up to this point, so to summarize for those who read other blogs: I did not feel I would add value to social media conversations I...
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My Social Media Journey: Final Thoughts
On my first blog post I described my 2005 encounter with social media, the strong role it grew to have during my formative years and my questions for how it would affect business as we know it. In...
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Striking a Balance
If you watch Parks and Recreation, I am sure you are familiar with Tom and his obsession with social media, and Ron and his hatred of social media. If not, watch the above clip to get an idea of their...
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